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2025 was supposed to be the year AI transformed customer support. Some of that happened. A lot of it didn’t. Here’s an honest accounting.

Nearly 75% of consumers noticed more AI in their customer service interactions this holiday season. That’s not a coincidence. Here’s what it means for your support team.

For most of my career, I thought about software the same way many founders still do today. Software was a tool.

In recent months, the United States has entered a new era of economic uncertainty driven by shifting tariff policies. From broad import levies to unpredictable changes in trade agreements, the tariff landscape is creating ripple effects far beyond global trade.

Regarding groundbreaking innovations, industries like entertainment, finance, and e-commerce usually steal the limelight. However, a quieter yet equally potent transformation is unfolding in an unexpected arena: the field services sector.

Customer acquisition costs (CAC) are higher than ever, making it increasingly difficult for companies to justify pouring resources into strategies focused solely on acquiring new customers. In today’s competitive landscape, getting customers in the door is just the beginning of the battle.

When companies market their products, they often focus on the cutting-edge features, sleek design, and innovations that set them apart.

In the field services industry, truck rolls,when technicians are dispatched to a site to inspect, diagnose, or resolve an issue,are often one of the most significant operational costs.

In today’s fast-paced, customer-driven world, the right support technologies can make or break your business. As companies across industries evolve, those that fail to incorporate new support technologies into their budgets risk falling behind.