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Category: Thoughts

AI Companies Are Pivoting to Enterprise — What It Means for Your Q2 Support Strategy

George on March 5, 2026

enterprise AI support strategy Q2 2026 - Viewabo

Every major AI company is pivoting to enterprise in early 2026. The tools are maturing. The pricing is getting real. Here’s how to use that for your Q2 support planning.

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How Tariff Uncertainty Is Changing the Customer Support Conversation

George on March 3, 2026

tariff uncertainty customer support - Viewabo

Tariff uncertainty is creating a new category of customer anxiety — about prices, availability, and supply chains. Here’s how smart support teams are handling it.

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The Automation Paradox: How Over-Automating Support Increases Costs

George on February 26, 2026

support automation costs paradox - Viewabo

Automation should reduce costs. So why do so many companies automate their support and end up spending more? Here’s the automation paradox explained.

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Why Self-Service Support Is the Most Underinvested Part of Customer Experience

George on February 24, 2026

self-service support customer experience - Viewabo

Companies spend millions on human support agents and AI tools. They spend almost nothing on making self-service actually work. Here’s what that costs them.

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What Happens When AI Handles Support Better Than Humans? (And When It Doesn’t)

George on February 17, 2026

AI versus human customer support performance - Viewabo

The honest answer: sometimes AI genuinely outperforms humans in support. Understanding when — and when not — is the key to deploying AI well.

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The SaaS Churn Problem Nobody Talks About (Until It’s Too Late)

George on February 12, 2026

SaaS churn prevention support strategy - Viewabo

Most SaaS companies treat churn as a sales problem. It’s not. By the time sales is involved, the churn decision is already made. Here’s where it actually happens.

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Enterprise AI Adoption Is Accelerating — What Support Leaders Need to Know

George on February 10, 2026

enterprise AI adoption support strategy - Viewabo

Enterprise AI is no longer experimental. It’s becoming operational baseline. Support leaders who haven’t built an AI strategy are already behind.

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Customer Loyalty Isn’t About Love — It’s About Trust Built in Hard Moments

George on February 5, 2026

customer loyalty trust through support - Viewabo

Valentine’s Day is coming, and every brand is writing about customer love. Here’s a less romantic but more accurate take: loyalty is built in complaints, not compliments.

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AI Regulation Is Coming for Customer Support. Are You Ready?

George on February 3, 2026

AI regulation customer support compliance - Viewabo

38 states passed AI-related measures in 2025. The EU AI Act is in force. And nobody in customer support is talking about compliance. That’s about to change.

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New Year, Same Mistakes: The AI Planning Errors I Keep Seeing

George on January 20, 2026

AI planning mistakes 2026 - Viewabo

Every January, companies announce their AI plans for the year. Every December, they wonder what went wrong. The mistakes are remarkably consistent.

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